Email-List.com Email Marketing
Email-List.com Email Marketing, where we make email marketing simple.
Email-List.com Email Marketing is a self service web based platform that is specifically designed for small to large volume marketing campaigns. Email-List.com Email Marketing is the ideal solution for your email campaign. The system will allow you to focus on your marketing campaigns and not on the resources of deploying messages.
Email-List.com Email Marketing software provides all the functionality for users to fully manage their marketing campaigns. gives you the option to use our servers and ISP relations or contract your own.
Email-List.com Email and SMS Marketing Features
Why You Should Use Email Marketing Software
Why You Should Use Email Marketing Software To be successful in the business marketplace, your company must utilize the most up-to-date marketing techniques available. Todayï¿½s clients are digitally minded, and to remain competitive your business should take advantage of this through email marketing. A potential customer may only check their postal mailbox once or twice per week, but will most likely check their email multiple times throughout the day. They may even have their corporate accounts accessible from their home. This is your opportunity to showcase your company and your products or services, as well as offer coupons or inform your customers of sales or other promotions. So, how do you create a successful email marketing campaign? How do you manage your customer list? Can you really tell how effective your email campaign is? What about customers who wish to unsubscribe from your emails? How do you keep your emails from being put on a blacklist? Can your business even afford to advertise via email? The best way to ensure that your emails are reaching your target audience, and are clear and concise, while maintaining a clean and accurate list is to use email marketing software for all of your business emails.
Since email marketing is one of the most cost efficient means of advertising today, it has drastically increased in popularity over the past few years. This has caused a rise in the production of email marketing software. There are many different types of email marketing software including expensive program based software and affordable web based software. Since the software varies greatly from company to company, it is important to take into consideration the features of the software to ensure that you have made an educated purchase decision. Email marketing software offers many advantages to businesses that use their email to send promotions, newsletters, subscription based emails and opt-in solicitations. Consider the following features when choosing email marketing software:
Email marketing can save your company thousands of dollars as compared to traditional means of advertising. Direct mail advertising campaigns require costly printing and postage, and have a low change of success. Telemarketing can require a full time staff on your payroll, long distance charges, and sometimes yield only a few sales. Other forms of internet marketing including advertising with pay per click through the major search engines can be very costly. Pay per click marketing can cost from $.50 to $1.00 for unpopular keywords and phrases and as much as $7.00 to $8.00 per click for heavily searched keywords and phrases. This could amount to thousands of dollars invested with no guaranty that a customer will even make a purchase. Email marketing software allows your business to reach twice as many potential customers for only a fraction of the cost. Just think, to send out a one million piece mail campaign could cost five hundred thousand dollars or more. Email lists paired with email marketing software could potentially only cost a few hundred dollars. If only .5% of those emailed make a purchase, even as low as $100.00, then this email campaign would gross sales of $500,000.
The first and probably the most important feature of email marketing software is that it allows you to efficiently maintain your email lists. Many programs allow you to maintain multiple lists that can be used for different marketing purposes. The software may also remove duplicate email addresses, and can inform you of emails that are in an incorrect or undeliverable format. With the user-friendly screens, you can quickly and accurately import your records into the system, and can easily update the records as needed. You are able to easily target a field specific audience for your campaigns and make sure that your subscribers are receiving content that is relevant to them.
Manage Opt-outs and Bounce Backs
Email marketing software makes managing your opt-outs and bounce backs very simple. Typically, the software does most of the work for you. It can automatically remove any emails that bounce back as undeliverable, or mail unknown. The email marketing software will also have a built in opt-out or unsubscribe feature. This will allow your subscribers to unsubscribe to your mailings at anytime, keeping you compliant with local and federal email laws. Some of them even have built in CAN-SPAM compliant features. This will help take the worry out of your email marketing, and allow you to focus on more important aspects of your business.
Email Tracking and Reporting
One of the best features of email marketing software is email tracking and reporting. The software can track whether an email was successfully delivered to the recipient, and whether or not the email was opened and viewed. The software also has the capability to track each time a customer clicks on your advertising link. This is especially helpful because you can determine which marketing techniques are the most effective. Knowing the click through rate of your subscribers will help you to fine tune your marketing, and to better understand your purchase rate. With web based software, you can easily track each emailï¿½s real time statistics by simply logging into the system.
Email Campaign Management
If your company has tried email marketing before, you know how important a readerï¿½s first impression is. You may send out one email with great success, only to find that the next email is receiving virtually no responses. With email marketing software, you are able to send your emails with different formats, review the responses to them, and then choose which campaigns are the most successful. With this new knowledge and tracking ability, you can create effective advertising campaigns for the future. You can also save each email into your queue, so that you can send them quickly whenever you choose. The emails in the queue can be sent to everyone on your list, or can be filtered based on certain criteria. Mailings can even be scheduled in advance to begin at a specified time, offering the greatest flexibility and ease.
Web Based Software Offers No Hassles
Most email marketing software offers a number of these features, but web based software does have some additional benefits. Web based email marketing software offers a no hassle solution to your email marketing needs. There is no software to purchase, and nothing to download. You do not need any technical skills to operate the software, and support is available to assist you with any questions. Since your email is mailed through the outside companyï¿½s internet connection, you donï¿½t have to worry about complaints from your internet service provider. Some of these companies also offer rotating IP addresses and domains which helps ensure that your email reaches your subscribers. They also have relationships with the email providers that can greatly improve your deliverability.
Email marketing has many benefits, but some of these cannot be utilized without the proper software. Email marketing software allows you to effectively and efficiently advertise to your customers, with the added benefit of reducing your marketing expenses. Not only does email marketing software keep your business compliant with email marketing laws, it also ensures that your emails make the biggest impact possible. This will ultimately result in more sales and an increase in overall customer satisfaction.